Shops that sell - from the first click to checkout

Shopify, WooCommerce or a fully custom build - we do not decide that up front, we decide it from your range. A handful of clearly defined products runs fast and low-maintenance on Shopify. A range with many variants, tiered pricing or configurators is often cheaper to run on WooCommerce or a custom solution, because you are not buying every feature as another monthly app.

In the first consultation we tell you honestly which route suits you, including the running costs attached to it. A platform that boxes you in two years from now is not a cheap start.

TWINT is one of the payment methods many people in Switzerland take for granted - if it is missing at checkout, it can cost you orders. We wire up TWINT, card, Apple Pay and Google Pay, PayPal and, on request, purchase on invoice, depending on whether you sell to consumers or to businesses.

Payments run through established providers and card details never touch your server. We set up test payments, refunds and the handover to your bookkeeping so that nothing has to be re-entered by hand in day-to-day work.

A shop where you retype every order by hand quickly eats the margin it brings in. We connect the shop to your shipping - labels and tracking for postal and courier services - and to your inventory or accounting system, so stock levels, invoices and payments come together automatically.

That includes the unglamorous parts that hurt later: correct VAT rates, prices shown with or without tax depending on your audience, shipping zones, and what happens with customs and import tax when you sell into the EU. We settle that before launch, not at the first complaint. If you sit in the canton of Schaffhausen as we do, the German border is on your doorstep - orders from across it are quickly more than an edge case.

Baskets are often abandoned because of friction rather than price: forced registration, surprise shipping costs, too many fields, no suitable payment method. We keep the checkout short, show shipping costs early, allow guest orders and make it work properly on a phone - plenty of orders now start on one.

Before that, the product page decides: good images, understandable variants, honest delivery information and structured data so price and availability show up cleanly in Google search. After launch we go through the numbers with you and improve the points where people actually drop out.